Signs of the South

Oh, also yesterday, I actually saw a billboard for Nestea in Atlanta saying “Throw yourself an inner tea party!” I am not making this up. [UPDATE: The actual wording was "Throw your inner superstar a tea party" and a commenter and further research have convinced me that Nestea is innocent of pandering to kooks. Apologies for leaping to conclusions. But really, I do think it's time for a new ad campaign.]


  • Kevin Moore

    I did, but it was overtaken by my inner birther.

  • Robbie

    You mean the one that says “Throw your inner superstar a tea party?” I’m pretty sure that it has nothing to do with the Tea Party political movement. In fact, I’m pretty sure that the majority of references in daily life to tea parties in the south refer to actual social events centered around drinking tea. We do that a lot here.

  • Jen Sorensen

    Robbie, point well taken. Although I can’t help but think advertisers pay a lot of attention to how their ad copy might be interpreted, and that it might be some kind of double entendre. Unless that ad campaign has been around for years, of course.

  • Robbie

    So do you think that they were targeting the international travelers coming through the busiest airport in the US or the liberal, primarily African American population of Atlanta with this political message? I work for the State government and the last time we had a Tea Party rally it was primarily old people from the upper Northern suburbs, hicks from the far Southern exurbs or people from outside of the metro area all together — none of whom are the target population of Nestea’s ad campaign. Do a search for Nestea ads and see what demographic you think they are targeting; it’s not proudly square senior citizens.

  • Jen Sorensen

    I saw the billboard heading out of town toward the suburbs. Just found someone’s blog post from 2008 about the ad campaign, though, so you’re probably right. (I actually did try to Google the ad before I blogged about it, but couldn’t find anything because I remembered the wording incorrectly.) Apologies to Nestea and the fine people of Atlanta.

  • Robbie

    Thank you for the follow-up.

Jen Sorensen is a nationally-published political cartoonist. She is a 2017 Pulitzer Finalist and recipient of the 2014 Herblock Prize and a 2013 Robert F. Kennedy Journalism Award.