Man of the House

I actually find “Alpha influencers” to be morbidly fascinating, because they embody so much of the rising fascist movement — the obsession with gender, the fixation on performative masculinity, the notion that you are escaping “the Matrix” by adopting far-right extremist beliefs, the rejection of climate science and COVID as conspiracies. In this worldview, the true villains of late capitalism aren’t rapacious CEOs and Republicans who do their bidding in Congress, but feminists and anyone who would emasculate men. Ultimately these perverse ideologies serve the very corporate hegemony they claim to be freeing people from.

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