More E-commerce Chaos

This is a sequel to my earlier cartoon about e-commerce sites becoming bloated and junky and full of fake reviews. Online retail has become a disorienting hall of mirrors, a world of quantum shopping in which no product exists as a fixed entity in a single place or price point. 

Consumer Reports came out with a new investigation of rideshare companies Uber and Lyft charging substantially different prices for the same rides at the same time and place. We’re not even talking about “dynamic” or “surge” pricing which dings customers for high-demand times. Whatever the algorithms are up to, they make it almost impossible to make a well-informed decision as a consumer.