Are You Experienced?

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At some point, marketers began slapping the words “curated experience” on just about anything. An internet search brings up nice hotel rooms in Nigeria, a visit with coconut shell carvers in the Andaman islands, countless restaurants, event planners billing themselves as “Experience Curators,” advice for realtors on creating curated experiences for their clients (that is, figuring out what they really need)… the list goes on. Today, “curated” simply means that someone or more likely something — such as an AI algorithm — picked stuff, while experience has become so vague that it refers to every waking moment, which isn’t saying much.

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