The Sorensen Monologues

Big-Bucks Trucks

Given the extreme droughts, wildfires, and other assorted weather oddities over the past few years, you might think some sort of inkling about climate change would be permeating the public consciousness, causing at least a few more Americans to pause before purchasing a whale-sized vehicle. And yet here we are, with full-sized luxury pickup truck sales booming and sedan sales sinking, making the SUV heyday of the early aughts look almost quaint. As WaPo’s Wonkblog notes, affluent buyers are snapping up plush $60,000-and-up land barges with heated leather seats and, yes, fiddleback eucalyptus wood trim (I did not make that up). Apparently our brief period of recession-induced humility is over:

“During the recession, if you could afford to buy a fancy new truck, it was not socially acceptable to flaunt it,” said Michelle Krebs, a senior analyst at AutoTrader.com. But “the acceptance of conspicuous consumption is back.”

For those who think these overappointed behemoths have utilitarian value, I will let Mr. Money Mustache set the record straight on their usefulness as work trucks.